Sixth Sense Business Coaching
Business Is Simple - People Make It Complicated!
Business Is Simple

Business Is Simple

Business is simple. It is only when you add people that it becomes complicated. I wasn’t aware of that for a long time because I was held back by the labels and other mental baggage I was carrying. When I became a business coach working with small businesses, I realised that I had all the commercial awareness AND people awareness necessary to help these companies grow.

You can find everything you need to know about running a business in this small book and it’s my gift to those who need to be ‘commercially aware’ and, in particular, to those of you who don’t think you are!

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Business Is Simple – People Make It Complicated!

45-page e-book by Dave Gammon

Business Simple E-Book by Dave Gammon

What You Will Learn

The Timeless Truth About Business

The reasons why people set up, take over or buy businesses are complex and personal to the individual. The motivation to take risks and do the difficult things required to build a successful company has to come from something more than the pursuit of money.

Trade-Offs and Choices

Every company has limited management attention, financial firepower, assets, and space. So, choices must be made from an unlimited range of potential courses of action that will deliver the best return on the energy, time and money put in.

Uncertainty and Possibility

If an intelligent computer ran a business, it would make all decisions using pure logic and probability. However, business leaders’ deeply held values and beliefs, including loyalty and fairness, play a significant role in business decisions.


Well-rounded commercial ideas, strategies, plans and decisions come from a balanced and whole form consideration of four things – Market, Customer Journey, Economic Engine and Structure.


Every company operates within a market, but what comes first, the product/service or the market? In most markets, there is competition. This requires companies to continually develop, market and evolve their products/services and reputation.

The Customer Journey

The experience that potential customers (prospects) have of the company will determine whether they become customers or not. The company’s ability to meet and exceed their needs will determine how long they stay and how much they spend. This is the customer journey and is a unique experience to each customer.

The Economic Engine

In this section, we initially look at the structure of the core financial reports because it is valuable to know. We also take a look at four additional measurements you should explore for more financial insight. 


Company structures should be kept under constant review to identify opportunities for advancement and efficiency. This includes people, systems, data and assets.


Business Simple E-Book by Dave Gammon

Business Is Simple – People Make It Complicated!

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1. The meaningful conversation

A two-hour session for just £300 + VAT.

2. The Half-Day Workshop Conversation

An immersive half-day in your business for just £750 + VAT.


If you’d like to start a conversation, why not get in touch?