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Commercial Strategy

Using Numbers

The VP of Finance stared at me aghast. He wasn’t used to “How the f%ck should I know?” as a response to a question he

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Commercial Decision Making

Given the complexity and myriad of challenges facing business leaders daily, how do you formulate solid commercial responses, even when you don’t have detailed technical

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Better Decisions

One of my clients is considering automation, a big decision as there are many options and a significant capital commitment involved. If that isn’t enough

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